Nautilus Solar Energy

Challenge
An industry leader in B2B community solar, Nautilus moved into direct B2C customer acquisition but lacked brand recognition for a complex service.
Solution
Through a comprehensive rebrand and targeted communications strategy, the initiative included a refreshed visual identity, simplified messaging, and integrated campaigns and content that educated consumers and supported subscriber growth.
Results
- 300% increase in media impressions
- Clearer messaging improved engagement and subscriptions
- Research informed market expansion
Nautilus is now a recognizable, trusted clean energy brand.

The Challenge
Following a Surgeon General report on America’s “silent epidemic” of poor oral health, Crest wanted to drive measurable impact in underserved communities, not just raise awareness.
The Solution
Crest Healthy Smiles 2010, a 10-year public health program, delivered oral health education, tools, and access to dental care through partnerships with the ADA, Boys & Girls Clubs of America, and dental schools, reaching children nationwide via in-school programs, mobile dental vans, and “Crest Smile Shoppes.”
Results
- 51% reduction in gingivitis, exceeding ADA benchmarks
- 29% reduction in plaque, doubling toothbrush effectiveness standards
- Significant improvements in children’s brushing knowledge and habits
The program demonstrated the power of collaboration between corporate, nonprofit, and healthcare leaders to create lasting public health impact.

Crest

The Challenge
The Presbyterian Church of Chatham Township (PCCT) needed to modernize its outreach, worship delivery, and online presence while staying true to its welcoming, authentic mission.
The Solution
A comprehensive strategic communications plan was implemented to increase visibility, grow membership, and deepen community connection—both in-person and online—through targeted messaging, livestreamed services, website redesign, and SEO.
Results
- Expanded digital reach and online worship attendance
- Grew Instagram audience to 400+ followers in the first year with a 15% engagement rate
- Strengthened community engagement and brand identity
- Built volunteer capacity for livestream production through training and support
The communications strategy enabled PCCT to reach more members, enhance community connection, and showcase its vibrant, inclusive spirit.

Presbyterian Church Chatham

The Challenge
The all-volunteer Chatham Emergency Squad needed to modernize two outdated facilities to sustain its 85-year legacy of free emergency care. With no paid staff or service revenue, the organization relied entirely on community support to fund the upgrades.
The Solution
A full capital campaign—Building for the Future—was developed with clear messaging, donor strategy, branded materials, events, and a feasibility assessment to drive funding and awareness.
Results
- $1.7M raised for renovation and expansion
- Stronger donor and business community engagement
- Increased visibility of CES’s volunteer mission
- High squad satisfaction, recruitment and retention
The campaign positioned CES to meet future community needs and continue delivering free, lifesaving service.

Chatham Emergency Squad

Yves Rocher

The Challenge
The French botanical beauty brand needed to break into top-tier U.S. lifestyle and beauty media while adapting its global identity for American audiences.
The Solution
A comprehensive media strategy and training program provided the internal team with U.S. media insights, strategic messaging guidance, and pitching skills to position the brand effectively.
Results
- Enhanced internal team confidence on how to break through crowded U.S. beauty space
- Stronger brand messaging relevant to American consumers
- Positioned for expanded national coverage and visibility
By equipping Yves Rocher with tools and training to better navigate the media landscape, we helped set the stage for more impactful and sustained U.S. brand presence.

The Challenge
NuSkin, a global skincare and wellness brand, sought media relations expertise to support its internal PR team and elevate brand visibility in top-tier beauty media.
The Solution
An ongoing media relations strategy was implemented, including product placements, lifestyle story pitching, new product launches, and event support to drive national coverage.
Results
- Increased visibility in leading beauty publications nationwide
- Secured product placement and editorial coverage for launches and events
- Strengthened brand reputation and media impressions across key outlets
NuSkin’s media profile was elevated, reinforcing its reputation as a leading beauty brand.

NuSkin

The Challenge
ECCO needed to elevate its awareness and reshape its image, from older and utilitarian to younger, style-forward, and technologically advanced, while reinforcing its strengths in comfort, quality, and innovation.
The Solution
A targeted media relations strategy focused on hero styles to break into fashion outlets and reengage existing audiences. Efforts included a personalized shoe mailing to influential editors in their exact size, one-on-one deskside meetings with fashion editors and ECCO leadership, and seasonal story pitches around style paired with comfort technology, craftsmanship, and design.
Results
- Steady monthly coverage in top fashion publications
- Strengthened relationships with top editors and publications
- Renewed interest in ECCO as a modern, style-driven brand
The campaign helped reposition ECCO for a younger, broader audience while cementing its leadership in comfort and quality.

ECCO Shoes

Morristown Medical Center

The Challenge
The Foundation for Morristown Medical Center aimed to raise funds for Goryeb Children’s Hospital and needed strategic support to engage donors and maximize campaign impact.
The Solution
Served as external marketing and communications advisor for the Growing Forward campaign, providing guidance on landing page content, donor messaging, and outreach strategies to support solicitation efforts.
Results
- Contributed to a successful $38.5M campaign for Goryeb Children’s Hospital
- Strengthened online donor engagement through optimized landing content
- Supported messaging that inspired community giving and campaign momentum
Strategic communications helped the Foundation connect with donors and achieve its ambitious fundraising goals.

The Challenge
Be Yoga (formerly Yoga Zone) needed to reignite excitement, attract new clients, and reestablish itself as a top destination for yoga in New York City. The goal was to build awareness and spark word of mouth through consistent, high-impact media coverage.
The Solution
To elevate the studio and its founders as industry leaders, a proactive, four-month media strategy featured developing a comprehensive press kit, organizing sampler sessions for editors, pitching local TV stories, and placing calendar listings in regional publications.
Results
- Earned local media coverage in top outlets including New York Post, New York Magazine, WCBS-TV, and Good Day New York within first two months
- National placements in Vogue, Health, Harper’s Bazaar, Family Circle, and Sports Illustrated for Women
- Strengthened relationships with lifestyle, wellness, and fitness editors as well as local NYC media outlets
The campaign revitalized Be Yoga’s media presence, elevated its instructors as trusted experts, and significantly expanded awareness, all within four months.

Be Yoga

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